Inside the Shark Licensing Journey
Licensing success isn’t luck — it’s process. Here’s what it actually looks like when you partner with Shark Licensing:
Step-by-Step Breakdown
Internal Brand Immersion
We dive deep into your brand’s DNA — story, visuals, positioning, audience, and goals. This stage sets the foundation for all licensing efforts.
- Brand intake & strategy sessions
- Audience & category analysis
- Asset audit & opportunity mapping
Research & Development
We build your Brand Book and identify licensing white space, aligning you with the best-fit partners and product categories.
- Competitive research & trend mapping
- Brand Book creation
- Licensing roadmap
- Retail & category target list
Research & Development
We build your Brand Book and identify licensing white space, aligning you with the best-fit partners and product categories.
- Competitive research & trend mapping
- Brand Book creation
- Licensing roadmap
- Retail & category target list
Outreach & Deal Memos
We begin outreach to top-tier licensees, negotiate terms, and structure deals that protect your IP while maximizing growth.
- Licensee vetting & pitch presentations
- Negotiation of deal memos
- Legal review of licensing terms
Product Development & Launch Prep
Once deals are in place, we support product development, approvals, and go-to-market strategies for launch.
- Product ideation & packaging guidance
- Approval workflows & compliance checks
- Retail support & live selling prep
Product Development & Launch Prep
Once deals are in place, we support product development, approvals, and go-to-market strategies for launch.
- Product ideation & packaging guidance
- Approval workflows & compliance checks
- Retail support & live selling prep
Launch & Royalty Revenue
Products launch across channels. We manage ongoing royalty tracking, reporting, and brand consistency enforcement.
- Sales support & ongoing licensee communication
- Royalty report auditing
- Quarterly strategy reviews